Cybersecurity and the Enterprises are going to be key to Windows Phone's success.

Windows Phone might not have the most recent options, the fullest app store, or the “coolness” issue – however security and Microsoft’s complete with the enterprise could ultimately win the day.

Those following the battle of the mobile operational systems apprehend the standard knowledge regarding Microsoft’s Windows Phone platform – it arrived late to the sport, it suffers from a scarcity of applications and hardware partners, and it’s stuck in distant third place behind Google’s golem and Apple’s iOS. there's no denying that Microsoft neglected the mobile marketplace for too long, then lost additional quality with AN OS that lacked key options enjoyed by its competitors (such as a correct notification center). 

In many ways the forthcoming Windows Phone eight.1 unleash is simply taking part in catch-up, and its rivals will definitely not be sitting on their hands within the in the meantime. nevertheless this security-conscious atmosphere and therefore the want for AN enterprise-ready mobile resolution puts Windows Phone in an exceedingly distinctive position from that to grow.

An augmented Demand for Secure Computing:
Hackers, leaks, and government police investigation (both foreign and domestic) all mean that companies’ knowledge is a lot of in danger than ever.  At an equivalent time, the threat of civil and criminal judicial proceeding for failing to guard against knowledge breaches means that corporations have lots to lose in terms of your time, cash and name.  This goes double for corporations coping with sensitive national security knowledge, like government contractors, WHO stand to lose millions if they fail to secure sensitive data.

Microsoft’s latest update integrates a bunch of recent:
safety features together with encrypted email and certificate management (S/MIME), the power to access enterprise-class Wi-Fi networks, and constitutional virtual personal networking (VPN).  Mobile device management (MDM) support can permit IT departments to remotely install security policies, limit hardware and computer code options (such because the ability to access bound websites or transfer bound applications), and “remote wipe” a tool within the event of loss or felony. whereas Window Phone’s recent growth is also in rising markets, these enterprise options indicate a cooperative effort by Microsoft to plug to security-conscious institutional customers.
Many of those options ar already out there on golem and iOS, however neither solutions ar ideal.  Android’s ASCII text file nature can forever leave it most at risk of attack, and Apple’s focus is clearly on the buyer market and maintaining its iTunes digital scheme.  Blackberry’s absence left a vacuum within the mobile enterprise house and Windows Phone is particularly well-placed to fill it.

Office Integration:

Every Windows Phone ships with mobile versions of its Word, Excel, and PowerPoint applications, with no extra computer code or subscriptions required. this might not excite the standard shopper user, however seamless compatibility are key for businesses.  Despite courageous efforts by others, Microsoft workplace remains the undisputed world commonplace which isn't dynamical any time before long.  These applications can forever be a lot of tightly integrated with Windows Phone than its competitors, for an equivalent reasons that workplace for Windows is often years prior workplace for mack (both virtually and figuratively). an equivalent goes for SharePoint, OneNote, Skype, and Lync, Microsoft’s enterprise instant electronic communication consumer.

Universal Apps:

Regardless of the success of Microsoft’s Surface line, pill computing is here to remain.  Microsoft has been moving nearer to realization of “universal” applications for Windows Phone, Windows RT, and Windows eight, which can effectively come across the spectrum of mobile devices, tablets, and private computers. this can mean applications that ar consistent, compatible and, most significantly, can solely got to be developed and purchased once.  Once this goal is reached, the appliance gap between Windows Phone and its competitors are narrowed or perhaps eliminated.


As Windows Phone eight.1 becomes out there over the approaching months, expect it to induce a heavy look by firms, government agencies and therefore the military (both U.S. and foreign). it'll even be a welcome various to corporations with bring-your-own device (BYOD) policies, providing IT managers with bigger ability to exert management over company knowledge flowing through personal devices. whereas it should not allow you to chat via Facetime or transfer the most recent games, Windows Phone’s strength lays with the enterprise and its best days lay ahead.
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